Would you put a tracker in your kids’ shoes? Skechers certainly seems to think your children need AirTag shoes. The new Find My Skechers line is designed for children, and they come with compartments that parents can put Apple AirTags in. The AirTag shoes are meant as a child safety solution to help parents keep track of their kids and find them at a moment’s notice. The concept of using AirTags as trackers is not new, and the feature has been utilized for both good and bad purposes. However, this is the first instance of a major brand adapting its design to accommodate an AirTag.
The AirTag tracking shoes promise both quality and design as you would expect from Skechers, but the feature integration provides an added reason for parents to buy this particular pair of shoes. Some will find the AirTag support in Skechers excessive, while others might see how this could be useful, but it is undeniable that the integration is innovative.
The Skechers AirTag Shoes Present a New Way to Address Child Safety
The new Skechers AirTag shoes are available to buy on the company website, priced between $52 and $58. The shoes feature a small slot at the heel, right below the insole, where an AirTag can be purchased and placed, and according to the company’s marketing material, kids won’t be able to feel the difference. The AirTags, of course, have to be purchased separately.
The design allows for the AirTag to be safely secured inside the shoe without making awkward lumps that will have kids taking their own shoes off just to get away from it. This way, children can run around in a comfortable pair of shoes while parents use the Find My App to check in on their location at any given time.
Would Parents Really Be Interested in Tracking Kids With AirTag Skechers?
The Skeckers AirTag shoes are an additional safety precaution for parents to have a way to hide the trackers in a place where someone with poor intentions is unlikely to realize. AirTags are not advertised as being designed to track people, but parents have been using them for years, attaching them to their kids’ clothes using homemade tricks or nifty products available online to help them keep the tag secure on their active children.
Think of Vin Diesel in The Pacifier, rushing through obstacles because he thinks Lulu is in trouble, or of parents putting a baby monitor in the kids’ room. AirTagging children might similarly help alert parents to unusual activity and allow them to react more quickly to any dangerous situations.
Worried parents have even gone to the extent of hiding AirTags in their children’s hair to ensure the device is never separated from the way a jacket or a bag could be. These tactics may sound excessive to some, but the world is not a safe place for anyone in 2025, and most certainly not for children.
Are Using AirTag Shoes for Child Safety a Good Idea?
The Skechers with the hidden AirTag feature could help parents check in on their kids at school from time to time, or help an overworked parent keep better track of their wandering kid at the playground. There are some drawbacks to this particular product, however. If the design of the shoes is recognizable enough, they will act as a giveaway right off the bat and allow someone to get rid of the shoes as soon as they can.
It is also important to consider that an AirTag cannot replace adult supervision. Putting an AirTag in the shoes for a child’s safety may create a false sense of security, but it should not be considered as a reliable way to have your eyes on the child at all times. Bad actors know how to mislead parents easily, and AirTags, unlike GPS-enabled devices, cannot be tracked perfectly all the time.
The Skeckers AirTag shoes are a good precaution that can be added to a parent’s list of considerations.
The Skechers AirTag Shoes Are Confused About Their Own Marketing
There are often legal risks that likely come with promoting a product for a purpose when they aren’t perfectly capable of serving that goal. This may be why Skeckers hasn’t fully committed to the marketing of the AirTag shoes as designed for child safety. While there is a YouTube video that says you can “know where your kids are at all times” with these sneakers, the website says you can find out “where their favorite shoes are.”
The difference is small, but it is evident that one of these messages presents more serious implications and repercussions than the others. It helps that there are many parents out there who would also be able to locate their kids’ shoes with greater ease after they’ve been abandoned in a puddle somewhere down the street. At the end of the day, parents get to decide if these shoes are right for their kids, but it is interesting to see Skechers trying something different with its product and giving parents the option to use the feature if they want to.
Subscribe to Technowize for more insights into the latest and greatest gadgets and smart wearables making their way to the market right now.
No Comments